03 — Get Found
Help the Right Patients Find Your Practice.
When patients need the care you provide, your practice should be easy to discover, easy to understand, and easy to consider.
The Get Found stage helps strengthen your presence where patients are actively looking for care in your local market.
How a Patient Arrives
Local MarketSearch
A patient begins looking for care.
Discover
A set of local practices appears.
Explore
They look closer at a few options.
Choose
One practice earns the next step.
Your practice should be present long before the decision is made.
Being the Right Practice Doesn't Help If Patients Can't Find You.
Patients don't always know which practice to choose. They search. They compare. They look at their options. They make a decision.
If your practice isn't easy to find during that process, another practice may get the opportunity instead.
Not because they provide better care. Simply because the patient found them first.
Great care needs to be discoverable.
Where Does Your Practice Appear When Patients Start Looking?
Need
“I need help with…”
Search
“Who can help me?”
Discover
“Which practices are available?”
Compare
“Which one feels right?”
Next Step
“I'll contact this practice.”
The Get Found stage focuses on strengthening the moments where your practice can enter that journey.
Make Your Practice Easier to Discover.
We focus on the places and experiences that influence whether patients can find your practice and recognize it as a relevant option.
Local Visibility
Help your practice appear where patients in your area are looking for care.
Discoverability
Make it easier for patients to find your practice when searching for the services you provide.
Clarity
Make sure patients immediately understand what your practice offers and who you help.
Local Relevance
Strengthen the connection between your practice and the community you serve.
Consistency
Make sure patients encounter accurate, consistent information wherever they discover your practice.
Patients Usually Start Close to Home.
When someone needs care, they often begin by looking at the options around them. That makes your local market important.
Your practice isn't competing with every provider everywhere. You're competing for attention among the practices patients can realistically choose.
The goal isn't to be visible everywhere. It's to be visible where it matters.
Being Found Is Only the First Step.
Found
The patient discovers your practice.
Understand
They quickly understand what you provide.
Interested
Your practice feels relevant to their needs.
Trust
They feel confident enough to consider you.
Choose
They take the next step.
Getting found creates the opportunity. What happens next determines whether that opportunity becomes a patient.
Explore Win Trust→A Practice That's Easier to Find Has More Opportunities to Be Chosen.
- More patients can discover your practice when they need your services.
- Your practice becomes easier to recognize in your local market.
- Patients can understand your services more quickly.
- Your practice has more opportunities to earn patient trust.
- Your visibility supports the rest of the Practice Growth Framework™.
We Don't Try to Make You Visible Everywhere.
We focus on helping your practice become easier to find by the patients who are most likely to need the care you provide.
Be Where Patients Look
Understand where patients naturally look for care in your market.
Be Clear
Make it immediately clear that your practice can help.
Be Recognizable
Create a consistent presence that helps patients remember and recognize your practice.
Get Found Is the Bridge Between Your Practice and the Patients Looking for You.
Once patients can find you, the next question is simple: do they trust you enough to choose you?
04 — Win Trust
When Patients Start Looking, Will They Find You?
Your practice may already be the right choice. The next step is making sure the right patients can discover it.